CARL ZEISS VISION HUNGARY KFT

In order to strengthen our Marketing Team in ZEISS Vision Care Business Group, we are seeking a

Marketing Specialist

for our Budapest office:

Tasks:           

• Execute and coordinate creative planning and advertising material production activities under the leadership of the Marketing Manager.
• Actively participate in the production of various creative materials, ensuring strict adherence to ZEISS central creative guidelines, and collaborate closely with the central marketing communication team for high-level implementation.
• Work with agencies and coordinate their efforts in producing creative and other marketing materials. Select the most suitable suppliers for ZEISS through tenders, with company management approval.
• Participate in the development of the marketing strategy in compliance with ZEISS guidelines.
• Contribute to both internal and external corporate communications.
• Edit/guide the development of various content types (flyers, banners, posters, advertisements, circular letters, etc.).
• Coordinate the development and production of marketing materials.
• Manage and coordinate the company's web-based activities (social media, website, intranet, etc.).
• Ensure the execution of the company's central brand guidelines.
• Coordinate and supervise the company's media and creative agencies.
• Support the marketing activities of ZEISS's Hungarian optician partners.
• Monitor marketing support provided to partners.
• Handle and coordinate the storage and utilization of advertising materials.